For three years before opening our doors, we developed Brewing Beauty collection by collection, ingredient by ingredient, and formula by formula. We travelled repeatedly between Türkiye, Germany and England as we shaped the identity of each collection and selected the ingredients that would represent it.

We worked closely with our in-house chemists and regularly sought advice from environmental activists and GMP practitioners to challenge our thinking from different perspectives and help us build a brand that was not only natural in its formulations, but genuinely responsible in the way it was developed and made.

There were no shortcuts. We formulated, tested and reformulated, working with external assessors and laboratories to complete the safety, testing and regulatory steps required for the EU cosmetics market. Alongside this, we built our own manufactory lab, learned our machinery and production processes, and ultimately learned how to make the products ourselves.

We didn’t want to create a skincare brand that simply developed a concept and handed production to somebody else. We wanted to understand what goes into every formula, why it is there, and how the finished product is actually made.

That hands-on approach has never changed.

Today, we continue to develop our own formulations and manufacture our products in small batches in our Berlin manufactory lab.

Serap personally leads our day-to-day production. The machinery, processes and formulas aren't things that exist somewhere behind our brand. They are part of our everyday lives.

Producing ourselves also allows us to work in small batches and make our products regularly, helping us keep the time between production and use as short as practical. Freshness has therefore become just as fundamental to Brewing Beauty as the ingredients themselves.

We know what goes into our products because we are the people making them.

Our learning in cosmetics didn't end when we opened our doors. In many ways, another kind of learning began.

Since welcoming our first customers, we have worked with people individually, listening to their concerns, analysing their skin, helping them understand their needs and building routines around them. Over the years, we have encountered an extraordinary variety of skin needs and have had the privilege of seeing many of those customers return to us again and again.

Those daily interactions keep us curious. They make us question, observe, learn and continue refining what we do.

Serap also personally uses the products she recommends. For us, knowing a formula on paper has never been enough. We want to know the ingredients, understand the production process, experience the product ourselves and listen to the people using it.

Cosmetics isn't something we simply sell. It is something we make, use, observe and learn from every day.

Being independent isn’t our weakness. It’s our strength.

We make our own decisions about ingredients, formulations and production, guided by ingredient research, responsible cosmetic formulation, generally accepted manufacturing practices, years of hands-on experience, and what we continue to learn from the people who use our products.

Our independence gives us the freedom to produce differently, to question what has become conventional, and to stay true to the principles on which Brewing Beauty was built.

Choosing to formulate with 100% naturally derived ingredients was a deliberate decision from the very beginning. Rather than developing hybrid formulations, we wanted to explore how far we could go using carefully selected botanicals, plant oils, extracts, hydrosols, minerals and naturally derived functional ingredients.

It wasn't the easiest path. Working within the boundaries we set for ourselves often meant more research, more experimentation and more reformulation. But that challenge became part of what Brewing Beauty stands for.

Our commitment to 100% naturally derived ingredients doesn't come from a fear of what is synthetic. It comes from our belief in what can be achieved when natural ingredients are carefully selected, intelligently combined, properly tested and made with discipline and care.

Today, we work with a library of more than 180 ingredients, including 87 actives and 45 high-performance extracts, across the formulations we have developed over the years.

For us, being 100% natural isn't a marketing label added to a finished product. It is one of the principles around which Brewing Beauty was built.