Are you unsure what the best format is for your moisturiser? You can deliver hydration and nourishing ingredients to your skin in several ways, with a gel, lotion, oil, cream, or serum. You may have a personal preference for one of these options, but knowing the differences can help you make a choice that feels right for your skin’s needs.
Gels
Gels are the lightest format and contain very little oil. This makes them suitable if you have oily or congestion-prone skin, since they are less likely to feel heavy. Gel moisturisers are also popular in summer months because they absorb quickly without leaving residue. They often have a cooling sensation, making them refreshing in warmer weather. While not always enough for very dry skin, gels are valued for being lightweight, hydrating, non-greasy, and low in viscosity.
BT2009 – Cooling Aloe Vera After-Sun Gel with Hyaluronic Acid and Cucumber
Creams
Creams are the richest option and generally provide the most intensive hydration, making them a popular choice for dry or mature skin. To maximise absorption, apply them after cleansing while skin is still slightly damp.
Moisturising creams usually combine occlusives and humectants. Occlusives are ingredients that help reduce water loss from the surface, while humectants like glycerin or hyaluronic acid draw and hold water. Together, they leave the skin feeling soft and comfortable.
Most creams are oil-based, which gives them their dense texture. Gels and lotions are water-based and lighter. If your skin is especially moisture-starved, a cream is often more effective than a gel. If you prefer lighter textures, our Depurate collection includes water-based alternatives with very little oil.
Lotions
Lotions offer light to moderate hydration and absorb quickly. Being thinner than creams, they are well suited to normal or slightly dry skin. Lotions may feel lighter, but they can need reapplication more often than richer creams. Some lotions include added fragrance, which may not be ideal for sensitive skin; fragrance-free or naturally scented alternatives can be gentler. Our collections use natural essential oils to provide subtle aroma where suitable.
Oils
Oils are an option for dry skin and work especially well at night. They create a barrier that helps reduce moisture loss. Contrary to the belief that oils are always greasy, many plant oils feel light and absorb comfortably. Oils don’t draw water into the skin like humectants do, but they are excellent at helping retain existing hydration and nourishing dry skin.
Serum
Serums sit between lotions and creams in weight, with a more fluid texture. They often contain concentrated actives in a lightweight base, allowing them to absorb easily. Serums are usually used under a moisturiser, making them an ideal way to layer hydration and other benefits.
They can help improve the look of fine lines, uneven texture, or dullness, depending on the ingredients included. While serums tend to be more costly, they are valued for their lightweight feel and targeted formulations.
The Bottom Line
Which option is right for you? It depends on your skin type, sensitivity, and personal preferences. You may prefer the lightness of a lotion or gel, or the nourishment of a cream or oil. Serums offer another layer of care to address specific concerns. Experiment with different textures, and see how your skin feels and responds over time.
